Bigger, Bolder and More!
Athar is a place for leaders, senior decision-makers, managers and emerging talent from brands, agencies, government and universities to come together. This year, we are taking it further—expanding our community, embracing more of the industry, and bringing 4,000+ professionals, leaders and emerging talent together under one roof. From luxury and travel marketing to film production, AI and tech, content creation, startups, and VCs—Athar is now bigger, bolder, and more dynamic than ever.
What to Expect
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New streams at Athar 2025
Important Dates 2025
Festival map
Check Out Our Previous Edition of Athar
Why Attend
Who
Attends
45% MARKETERS
50% CREATIVES
OUTSIDE KSA
DIRECTORS & ABOVE
MANAGERS
EXECUTIVES
A Community of Visionaries
Our attendees encompass a dynamic mix of industry leaders, including creative, media, and communications agencies, event organizers, advertisers, media houses, renowned brands, government representatives, influential publishers, tech innovators, emerging young talent, and forward-thinking start-ups. Together, they bring unparalleled expertise, creativity, and fresh perspectives to drive progress across multiple sectors.
Network With Industry Leaders
Athar is the perfect place to meet Creatives, Strategists, Designers, Copywriters, Account Managers, and specialists in Branding, Design, Production, Social Media, and Events. From the client side, you’ll engage with Marketers, Brand Managers, and Analysts. Our C-suite attendees include CCOs, ECDs, CEOs, and CMOs, offering a unique opportunity to connect with decision-makers at the highest levels.
The Athar Awards
The Athar Awards is a celebration of creative marketing excellence that aligns with the pillars of Vision 2030. It brings together the industry’s most creative and senior leaders from brands, agencies and government. Witness as the year’s best campaigns, individuals and teams are honoured in Saudi’s premier awards.
Attended by C-suite ranging from CCOs, ECDs, CEOs and CMOs, it is the ideal place to build connections and network with some of the most creative and inspiring creative leaders.
Due to the overwhelming response, we are sold out for the Awards. Please contact info@atharfestival.com to check for availability.
If you would like to find out how we can help
your brand connect with key demographics
Presented by
Established in 1979, and now celebrating its 45th anniversary, Motivate Media Group (MMG) operates across the GCC and MENA region with a diverse portfolio of media interests comprising print, digital, social, video, exhibitions and events, out-of-home, talent, training, cinema, and books.
Specialising in highly engaging content through market-leading magazines, websites, social platforms, out-of-home, along with video and production, Motivate also offers a wide range of advertising platforms.
With a staff of more than 200 experienced professionals, MMG is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
Headquartered in Jeddah, Saudi Arabia, TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years. TRACCS remains the largest independent regional communications consultancy with over 200 professionals working across 12 countries and 13 offices, and offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training to government, corporate and multinational clients.
