Diversity is an ongoing hot button issue across business, with a focus on women and gender equality. Fewer women than men are joining creative ranks and even less will climb the career ladder. Worldwide, it’s estimated that only 25% of agency creatives are women and just 3% reach creative director level.

The Maheerah Women’s programme is a tailored initiative which aims to accelerate the career progression of high-potential women in the creative marcomms industry; applicable to women working in marketing/communications/PR and other related industries.

Masterclasses give you the chance to get curated strategic insights and best practices on subjects of your interest. Brands and agencies that are subject matter experts will host 90-minute sessions with deep-dives on specific topics. 

Masterclasses are free to attend with limited spaces of only 25 per masterclass. Festival attendees can participate on a first-come first-served basis. Make sure to keep track of which ones you want to attend and be there before time.

Tuesday 5 November in Meeting Room 3

• 12:00 – 13:30 Influencer Impact Masterclass by Vamp  
• 15:00 – 16:30 Concept to Launch: Build Impactful Products by Tajalla Agency

Meet with peers from the same industry niche and like-minded individuals with a shared interest in learning. Spaces available only on a first-come first-served basis. Access to the Masterclasses are only for Festival delegates.

Prepare your senior marketers to level up and lead with confidence in this exclusive, one-day CMO Academy, designed to equip the next generation of marketing leaders with cutting-edge insights and practical tools. Hosted by Omnicom Group, global marketing and communications holding company, this immersive program brings together top industry minds and fosters deep learning to push boundaries, embrace innovation, and navigate the complexities of modern marketing.