Interactive Session

Creativity is all about breaking free from our preconceived notions and being open to new and innovative ideas. It requires us to question assumptions and be willing to consider alternative perspectives. This can be challenging, as we are often – especially for all of us who believe to be creativity experts – entrenched in our own ways of thinking and resistant to change. However, by embracing a more open-minded approach, we open ourselves up to a world of possibilities.

This talk will challenge the audience to question assumptions and be open to new ideas. It will do so with science-backed facts and unexpected interactivity with the audience. Why? Because novel experiences help to break us out of existing neural pathways.

• How wrong are we about creativity?
• What can you do when you feel stuck?
• How can you rethink and open up to new perspectives?

Jennifer Fischer

Chief Innovation & Growth Officer, Publicis Groupe

Jennifer Fischer

Chief Innovation & Growth Officer, Publicis Groupe

Jennifer Fischer is the Chief Innovation & Growth Officer for Publicis Groupe MENA. She has spent many years shaping the future of some of the most valuable brands in the world in agencies, start-ups and tech companies. Her experience spans brands such as Apple, Ikea, KFC, Expo 2020, Coca-Cola, NEOM, Nissan, Louvre Abu Dhabi, and it includes being part of dozens of award wins across Cannes Lions, Effies, Dubai Lynx, One Show, D&AD and WARC. Expert at facilitating deep collaboration and creativity, she’s an advocate of human centered innovation.