![Waseem Afzal](https://www.atharfestival.com/wp-content/uploads/2023/10/Waseem-Afzal.jpg)
Waseem Afzal
Waseem Afzal brings 19 years of Media and Ad-tech experience to the table. With leadership roles at Omnicom Media Group and TikTok, he's well-versed in consumer behavior and technology. Waseem is now running a bootstrap startup, www.platformance.io, focused on aiding e-commerce and app-based advertisers in the MENA region. His passion lies in making advertising more effective in the digital platformization era.