Amol Ghate

I am fuelled by helping clients shape their brand future and providing them with human insights that can help grow their brands. I have worked extensively with brands across different industries and life stages on providing consumer insights around aspects of brand positioning, segmentation, brand equity, advertising & communication, and media effectiveness. I am a huge advocate of using advanced analytics and technology to bring new and unique ways of understanding what drives people's behaviours and attitudes, creating better linkage to business performance, and breaking down data silos. In my current role I lead Kantar's business across the Middle East, North Africa and Pakistan."