Hector Saracho

I am currently Executive Director and Head of Strategy, member of the Management Committee that oversees our work in Iberia, Middle East and Latin America. I lead the Interbrand Fund Arena, a global research thought piece that aims to understand the dynamics of how brands can connect with the financial needs of people. I am responsible for a team of extremely talented people from various professional backgrounds who make me think and smile, all of them uniquely versed in all things brand strategy. I work with wonderful colleagues that love what they do and are always striving to lead the way in our discipline: Thinking and Making brands that make our clients and our teams proud. In my years at Interbrand I have worked on a wide array of sectors across multiple time zones: luxury, finance, telco, real estate, hospitality, energy, healthcare, transportation, FMCG… and co-created singular brands with great clients along the way.