Kim Mascarenhas

Kim Mascarenhas, a data strategist with a fire for consumer insights and a knack for innovation, brings over a decade of experience to the stage. She's a champion for the intersection of processes, data, analytics and the human element. Her analytical mind, honed by years of research, unlocks consumer truths and translates them into actionable insights that resonate with real people. This passion fuels her work in empowering brands to develop winning marketing strategies, a track record proven by her success with industry leaders in various industries across KSA, UAE, EGY and Levant. Thriving on juggling and innovation in fast-paced environments, she constantly seeks new ways to leverage data and insights for impactful marketing.