Creativity is often misunderstood as a gift reserved for a select few, but in reality, it’s an intrinsic human trait that belongs to all of us. Through a series of revelations, Mohammed Bahmishan will explore how creativity is both a skill and a practice, one that can be nurtured and cultivated over time. Attendees will learn that creativity isn’t about adhering to a specific aesthetic or personality but rather about embracing one’s capacity to imagine, innovate and build. By revealing the truth about creativity — how to cultivate it, protect it, and make it thrive — the session will explain why creativity is essential for Saudi Arabia today, shaping its industries, voices and future.

  • How can individuals rediscover and cultivate their creative potential, regardless of background or profession?
  • What are the key ingredients needed to fuel creativity, and how can they be applied in everyday life?
  • Why is creativity pivotal to the development of Saudi Arabia’s industries and global influence in the creative economy?