As the Kingdom undergoes significant transformation under the Vision 2030 initiative, this session will delve into the pivotal role that the entertainment and tourism industries are playing in this evolution.

  • How are the entertainment and tourism industries changing and what are the catalysts for this transformation?
  • How can Saudi Arabia leverage its unique cultural and historical assets to become a new hub for tourism and entertainment globally? What are the challenges to achieve this and how can they be addressed?
  • How is the collaboration between public and private sectors being facilitated to promote these industries?