This dynamic session will bring together industry veterans who will explore the subtleties and strategic considerations involved in building and rebranding brands as well as the cultural nuances of the vibrant and rapidly evolving Saudi Arabian market.
- When is the right time for a brand to go through rebranding? What are the critical factors that signal the need for a rebrand in the Saudi context?
- What cultural nuances should you keep in mind when building a brand or rebranding in Saudi?
- What metrics and KPIs can be used to measure the success of branding initiatives and rebranding efforts in Saudi Arabia?
- How to strike a balance between maintaining a brand’s local relevance in Saudi Arabia and expanding its appeal to a global audience, and what strategies have proven successful in achieving this balance?
