Mergers and acquisitions (M&A) have become a common strategy for companies seeking growth synergies and competitive advantages. This trend is particularly pronounced in the Kingdom of Saudi Arabia, where industries are witnessing a surge in consolidation activities. However, one of the most formidable challenges in M&A deals lies in seamlessly managing and aligning the distinct brand identities of the merging entities. This session will take you behind the scenes of one of the largest and most transformative M&A deals in Saudi Arabia’s burgeoning tourism and hospitality sector.
- What are the critical considerations from a brand-led perspective when undergoing an M&A?
- How can companies effectively unite two distinct brand cultures and create a cohesive brand identity?What strategies can align brand positioning and maximise the unified brand value?
- How can companies navigate the potential conflicts and challenges that arise when merging two established brand identities?
