In this session, Ashish Verma, Global Head of Bloomberg Media Studios, unlocks the power of brand storytelling that goes beyond selling to create more meaningful connections with your audience.

In this session, Ashish Verma, Global Head of Bloomberg Media Studios, explores how brands can harness the art of storytelling that goes beyond selling to create more meaningful connections with their audiences. By blending creativity with strategic content marketing, Verma will showcase how storytelling can elevate a brand’s presence, drive engagement, and build long-term loyalty.

  • How do you turbo-charge your advertising with content marketing?
  • What role does brand storytelling need to play in your marketing mix?
  • How do you balance data-driven insights with creativity when developing brand stories for global or local audiences?