Entering the Kingdom of Saudi Arabia presents a wealth of opportunities for global brands driven by the country’s robust economic growth and ambitious Vision 2030 initiative. However, the journey is fraught with challenges and potential missteps that can hinder success. In this insightful session, TBWA/RAAD’s Chief Strategy Officer will uncover the top ten mistakes that big brands often make when venturing into the Saudi market and provide actionable strategies to navigate these pitfalls.
- What are the most common assumptions or misconceptions global brands have about Saudi Arabia when first entering the market?
- How can brands ensure they are truly understanding the local Saudi consumer, rather than relying on regional or global insights?
- What role does cultural sensitivity play in brand communications and marketing campaigns, and how can brands avoid common cultural missteps?
