Branding isn’t just about logos and slogans, it’s about weaving a captivating narrative of Saudi by leveraging the power of brands that resonate globally. It’s about capturing the essence of Saudi’s vibrant heritage – its art, architecture, cuisine, and the warmth of its people – and translating it into a compelling brand differentiation. Our esteemed panellists will discuss what aspects of Saudi culture hold untapped potential for global brand building and how these hidden gems can be brought to light.
- What emotions and values should brands evoke to create a deep and lasting connection with global audiences when showcasing Saudi culture?
- Saudi Arabia has diverse regions, each with its own unique cultural characteristics. How can branding capture and celebrate this regional diversity, while maintaining a cohesive national identity?
- How can the beauty and nuances of the Arabic language be used in branding to evoke a sense of place and cultural authenticity?
- Beyond visuals, how can brands engage other senses – smell, taste, sound, touch – to create a more immersive and memorable experience of Saudi culture?
