As the industry evolves, understanding the unique strengths and contributions of each type of agency becomes essential for brands aiming to navigate the complexities of today’s market. We will delve into what defines a good agency, examining how local agencies leverage their intimate knowledge of cultural nuances, while global agencies bring a wealth of experience and resources to the table. Ultimately, this session aims to uncover if one type of agency is more suitable for the Saudi market or if it is collaboration and partnerships that win the game.
- What do local and global agencies each bring to the table?
- How do creative strategies differ when it comes to local versus global agencies?
- When it comes to innovation and new technologies, is local implementation faster or are global agencies at a competitive advantage?
- Is there more collaboration or competition between local and global agencies in the Saudi market? Are there any successful examples of partnerships that have enhanced campaign outcomes?
