More content on more channels means creative quality is dropping. It doesn’t need to be that way, though. If you test your content at scale, then you can constantly improve. This session will discuss how to stop bad ads, how to stop wasting money and how to stop filling the internet with rubbish. AI-powered creative effectiveness experts from DAIVID have tested large numbers of TikTok videos so you can learn about attention-grabbing content, posts that make you feel something, and ultimately how to be effective in social.
- What are the cornerstones of a world-class social strategy?
- What drives attention and emotions in social creative?
- What are the watchouts for social creative which are often overlooked? How can you avoid creating content which will simply be forgotten or, even worse, might do your brand harm?
- How to brief influencers effectively to meet brand goals?
