Saudi Vision 2030 is driving the development of many new, impactful, ambitious and exciting brands – all of which require music for their communications, content, locations and events. However, with all brands driven under the same vision, how can they effectively avoid all sounding the same, while still driving the same goals and values? Differentiation, uniqueness and a strategic vision of sound are essential for Saudi brands to stand out and create their legacy on a global stage under Vision 2030. This session will explore how to achieve this through sonic branding by leveraging examples from MassiveMusic’s recent work with AROYA Cruises, BSF and more.
- How has Vision 2030 affected brands’ music choices?
- What are the benefits of using strategic and branded music?
- How can brands use sonic branding to create value and differentiation on a local and global scale?
- How can the sound of Saudi brands support Vision 2030?
