As we navigate the evolving landscape of marketing and advertising, understanding how to engage consumers in a culturally nuanced way has never been more critical. Today’s session will delve into the dynamics of emotional versus rational appeals and uncover which strategy resonates more profoundly with Saudi audiences.
- Saudi Arabia has a unique cultural heritage, which approach – emotional or rational – resonates better with consumers? Does it differ across demographics or industries?
- Are there specific occasions or contexts where emotional appeal is more effective than the rational and vice versa?
- From a psychological perspective, emotions often drive immediate actions, whereas a rational approach tends to build long-term confidence. What does that mean for brand campaigns?
