Chris Moody

Chris is Global Executive Creative Director at Landor, working with some of the world’s most well-known and well-loved organisations to redefine how their brands should think, look, feel and behave in the world. Previously, Chris was an Associate Partner at McKinsey & Company, setting up the global branding practice, a new service line serving a wide range of international clients to solve big brand related challenges. He also spent 18 years at Wolff Olins where he was Chief Design Officer, leading global rebrands for clients as diverse as Hyundai, Google, PwC, TikTok, Tesco and Virgin Media. With a passion for re-energising well-known institutions, Chris worked alongside the senior leadership of the BBC to help redefine the organisation’s portfolio and design system. Chris believes brands should inspire and delight, but they must also be built to better serve cultural, community and commercial ambitions, instilling pride in the people who work in them and belief in the people who use them. He is driven by helping teams bring together design, strategy, data and emerging technology to help create brands that are more exciting, relevant and useful for all of us.