Ahmed AlAbdullatif

Ahmed AlAbdullatif

CEO & Creative Director, Gene Branding

CEO and Creative Director at Gene Branding (a Wahaj Group company), Ahmed has been a passionate Saudi brand identity designer for over 15 years. He trained as an architect before pursuing his passion and earning his Master's degree in Branding and Design Strategy from Brunel University in London in 2011. He then co-founded Onsor Mosha as the Director of Strategy & Design for branding, leading the strategic and creative development of key branding projects in the government, private, and not-for-profit sectors. After Onsor Mosha expanded into the holding company 'Wahaj Group', Ahmed is currently the CEO and Creative Director at 'Gene', the group’s specialised strategic branding and design consultancy. Gene helps businesses and organisations define their brands and identities strategically and creatively, enabling them to progress, transform, and make a difference. Recent projects include 'Designed in Saudi', 'Giddam', 'Wrth', the Royal Institute for Traditional Arts, and Gathern, to name a few.

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