Mo Saad
Head of Design & Creative Impact, Brand Lounge
An award-winning branding expert with nearly two decades of experience, Mo leads the Design & Creative Impact team at Brand Lounge in Dubai. Previously, he was the Regional Creative Director at Landor in Singapore, overseeing the creative vision for P&G across Southeast Asia and Japan. His career began in New York, working with clients like Novartis and Genentech. He later led a brand refresh for Saudi Telecom in Riyadh and then expanded his portfolio in Dubai’s Hospitality, F&B and Entertainment sectors. He is the founder and former President of AIGA Middle East and a contributing author to “Brand Bible.” In 2024, Mo was honoured with the award for Creative Director of the Year at the Transform Awards MEA.
