We have been talking about AI for quite some time now, and yet this is just the beginning. It will go through a few more phases before the dust settles and we achieve cruising speed. After the current stage of AI Experimentation, we will go through AI Acceleration before we reach AI Elevation. To get to this stage sooner and better prepared, PHD has conducted an exclusive research of 700 marketers from around the world with WARC. It anticipates the disruption to marketing executive functions and frames the need for re-skilling.
- What are the current knowledge and adoption gaps between ambition and reality?
- How can you be better prepared for AI Elevation?
- What are the seven executive functions that comprise the capabilities and actions required to deliver end-to-end marketing activities? What is the role of AI and the role of humans across each one of them?
