In this session, Matt will share key lessons learnt from his storied career having held notable roles with Manchester United, the Olympics, Nike and EA Sports. He will dive into best practices within sports marketing with a focus on what other industries can learn, specifically shining a light on how to best understand and build deep connections with audiences.
- Why is curiosity the most important attribute in creating cultural connections?
- How is emotion a pathway to creating unbreakable bonds with customers?
- How can we use the power of stories to motivate people and customers to action?
