Historically, creative movements such as the Italian Renaissance and the Bauhaus have attracted the world’s best and brightest minds, fostering innovation and artistic expression through favourable cultural and economic conditions. The Bauhaus movement in early 20th-century Germany exemplified this, drawing architects, designers, and artists united by a vision of merging art, craft, and technology, ultimately influencing design and architecture worldwide.
Saudi Arabia’s Vision 2030 is today’s magnet for talent: architectural, artistic and creative. Through mega projects like King Salman Park, NEOM, the Red Sea Project and Qiddiya, Saudi Arabia is attracting the world’s best minds across many creative disciplines.
- What can we learn from previous creative movements, particularly in architecture, to enhance Saudi Arabia’s creative landscape and drive innovation across marketing and communications?
- What can a wider creative community learn from architecture?
