How can one reposition a brand whose claim is to be incomparable? Our world today is characterised by uncertainty and constant change. To be successful in such an environment, it is necessary to evolve continuously. This applies even to the world’s most iconic brands like BUGATTI. BUGATTI had the ambition to move out of the category of ‘hyper-cars’ into a more holistic luxury experience. Defining a new identity was a big step towards this ambition. Learn how the brand has evolved to encapsulate the iconic heritage, giving room to its unique elements, such as the EB logo, while at the same time opening up to an entirely new world of luxury experiences through strategic partnerships.
- How can such a well-known and strong brand like BUGATTI continue to evolve?
- How can a brand be elevated to a new level without diluting its core?
- How can the business behind the brand open up new growth opportunities while preserving the brand’s legacy?
