It’s been almost a year since Google’s AI chat Gemini was launched in Saudi Arabia and the rest of the MENA region. As a marketer accustomed to established products, launching a new product in a just-established category (AI Consumer Tools) in Arabic presented an entirely new adventure. In this insightful session, Dina Barakat, Consumer Marketing Lead from Google, will walk you through this journey, highlighting the insights she gained from Saudi.
- How did we adapt Gemini’s language model to cater to the nuances of Arabic dialects and the unique bilingual blend?
- In what unique ways are Saudis using AI in their daily lives, both professionally and personally?
- What strategies can we employ to leverage Saudi Arabia’s tech-savvy population and their enthusiasm for AI adoption?
