As we know, gaming audiences differ significantly from traditional media consumers in their preferences, behaviours, and engagement patterns. Understanding these differences is crucial for brands looking to connect authentically with gamers. Our esteemed panellists will share insights on how to tailor strategies that resonate with this unique demographic.
- How do gaming audiences differ from traditional media consumers, and how to engage with them most effectively?
- What are the key strategies for successfully integrating gaming into branding efforts? How to choose the most suitable gaming platform?
- How to measure the ROI of the gaming campaigns?
- What are the most common pitfalls experienced when entering the gaming space, and how to avoid them?
