This interactive fireside chat delves into the concept of brand love and explores how it remains a vital driver of brand consideration and value, despite the industry’s fluctuating enthusiasm towards it. Much like a marriage, where loving and being in love can feel different, this session aims to reignite the spark and uncover the secrets behind sustainable ‘love’ strategies for brands.
- Which brands have successfully sustained brand love over the decades, and what strategies did they use?
- Is the approach to brand love universal, or do regional markets, like Saudi Arabia, require different strategies?
- What are the biggest challenges in nurturing brand love in the Middle East, and how can brands overcome them?
- What practical tips and lessons can be applied to create and sustain brand love in today’s dynamic market?
