This engaging session will explore the complexities of marketing to Gen Z and Gen Alpha. In an era where these younger audiences are described as discerning, selective, and challenging to engage, Nabil will offer honest and unfiltered insights on how brands can build meaningful connections. Rather than focusing on superficial rebranding or aesthetic overhauls, the key lies in genuine reinvention grounded in values that resonate with youth. He will also discuss the importance of balancing modern messaging with nostalgia, as younger generations seek authentic connections not only with brands but also with the past.
- How can brands effectively identify the core values that resonate with these younger audiences?
- What are the most common mistakes brands make when marketing to Gen Z and Gen Alpha?
- When does rebranding or repackaging become unnecessary, and how can brands recognise that?
- How can marketers foster meaningful dialogues between generations within their campaigns?
