Music is a superpower: it’s at the heart of culture and we’ve seen and heard how music can break down borders, unite people and drive a narrative As Senior Vice President of Sync at Warner Music Group, Tim has worked across different sectors around the world helping filmmakers, brands and gaming developers tell deeper stories, create fandom and sell more products through their considered choice of music. This session will unpack some of these learnings by reviewing the intangible aspects of great songs, such as emotion and culture, but equally how science has shown us that great music speaks to us in ways that money can’t buy. Tim will also provide some practical takeaways, enabling participants to try music in new ways to better their creative work.
- How can you harness music to drive your business goals further?
- Why should you be thoughtful about your choice and use of music?
- How can you objectively assess the value of music for your campaign or message?
