The creative industry is undergoing an immense transformation, as we stand at the intersection of innovation, sustainability, and technological advancement. This panel discussion promises to illuminate how these different elements are reshaping our strategies and practices in an increasingly complex marketplace.

  • How does innovation and digital transformation impact creative strategies?
  • How is the role of sustainability evolving and how does it impact brand reputation and consumer trust?What skills will marketers and creatives need to thrive in the changing world?
  • What are the biggest industry changes you envision five years from now in KSA, MENA and globally?