This session will explore how creative strategies can embrace Saudi stories while harnessing the Kingdom’s momentum by tapping into its evolving cultural pulse. Through key case studies from Adidas, EWC, and the Saudi Tourism Authority, we will showcase how brands can align with the Kingdom’s current cultural movements to propel local narratives onto the global stage.
- How can bold, innovative approaches empower cultural storytelling and contribute to the Kingdom’s dynamic growth and influence?
- What are the key elements that make a campaign resonate locally while still being relevant on a global scale?
- How can brands effectively capture and amplify the unique spirit of Saudi Arabia’s cultural transformation in their campaigns?
