As an award-winning brand strategist to the world’s most iconic Fortune 500 companies, celebrities and governments, Beth will share how building a brand, starting a movement and making a difference all come down to the stories we tell. In this enthralling talk, Beth will share her three secrets to creative storytelling, along with powerful examples of how to use them in business and why they work every time.
- What common mistakes do brands make when attempting to tell impactful stories, and how can these be avoided?
- What are the key elements that differentiate a good story from an unforgettable one?
- What storytelling techniques consistently deliver results across industries and sectors?
