Being a veteran of the creative industry, Sir Martin Sorrell will explore the transformative journey the industry went through with a special focus on the role of creativity and technology. Being an inspiration for many, he will share his thoughts on what is the recipe for success in our competitive and fast-paced sphere.
- Given the significant changes that the creative industry has undergone over the past decades, what key trends have been driving this transformation and continue to shape the industry’s future direction?
- Why is creativity regarded as such a vital asset within our industry?
- What is the practical impact of AI on the industry? What innovation avenues can be unlocked at the intersection of creativity and technology?
- What does it take to be successful in the creative industry?
