The Lost Camel – Authenticity as well as Creativity in Corporate Social Responsibility (CSR)

This is the story behind this year’s Grand Prix Outdoor winner at Dubai Lynx. How CSR, when taken seriously and genuinely, can not only do good but impact a brand’s performance. Learn how creative CSR can demonstrate business pillars and differentiate your brand in a crowded space by creating an emotional connection even in the B2B space.

• How can CSR impact a brand and a business?
• What is the right way to do CSR?
• How can creativity elevate CSR?
• Why are CSR and purpose so important in the modern world?