Saudi Vision 2030 aims to create a vibrant society, a thriving economy and an ambitious nation. This overarching agenda has been guiding public and private sector investments, serving as a foundational inspiration to the creative sector. Saudi Arabia today is branded as a premiere tourist destination, a gaming and e-sports hub, a financial district and a powerhouse of creativity and innovation. This panel will bring together strategic leaders from various sectors to discuss what Saudi Arabia stands for as a brand, and how the creative industry has been contributing to nation-branding internally and externally.
- How has your industry contributed to the nation-branding of KSA?
- How has the local creative sector in KSA shaped the nation’s image?
- Is there a need for more cross-branding and collaboration among various sectors to reinforce its positioning?
