Everyone everywhere wants to either tell a good story or listen to one. Especially nowadays, when advertising is coming back to its origins – telling a story. In the last 15+ years, Nikola has been part of very many story tales – both in TV, film and advertising. He has been on the side of the creative (as a screenwriter and creative producer) and the side of the finance (as CEO and Head of Production in a successful advertising agency). He has told stories with a budget of millions of dollars and with a budget of just a few hundred dollars. And a question that has come up hundreds of times is – how much do you pay for a good story? And the answer may surprise you.
- When it comes to storytelling, is there a direct correlation between budget and impact?
- What are some of the biggest misconceptions about the cost of storytelling in the creative industry?
- How do you assess the ROI of storytelling in advertising?
