Studies suggest that traditional media channels often enjoy higher levels of trust and credibility compared to digital platforms. At the same time, digital media allows for more personalisation, interactivity and consumer engagement. So, the question is, will digital media outplay the traditional one, or is there a space for both?
- How does creative storytelling differ between traditional and new media?
- How do the costs and ROI compare across both mediums?
- How can brands create complementary strategies that leverage both traditional and digital media? Is it always the best choice to use both mediums?
- How do you foresee the future when it comes to the use of both traditional media and new media in Saudi Arabia, regionally and globally?
