This talk will explore the strategic thinking and processes behind using humour effectively in a culturally diverse region. Saleh will showcase how jokes resonate differently across Middle Eastern cultures with examples such as the ‘Iftar dilemma’ – a humorous take on communal fasting during Ramadan. Join this insightful presentation to learn the method for creating content that is both entertaining and culturally respectful. Saleh will emphasise the importance of research, empathy and adaptability in bridging cultural gaps. Additionally, he will address potential pitfalls and ethical considerations when using humour in a multicultural context.
- How can humour transform creative work in the Middle East?
- What are some practical strategies to integrate humour into creative work?
- What challenges should one be mindful of when using humour in creative work in Saudi Arabia?
