As the Kingdom of Saudi Arabia continues to invest in diversifying its economy, the sports industry has emerged as a powerful driver of cultural change, economic growth and international engagement. From hosting high-profile events like Formula 1 and international football matches to fostering a burgeoning grassroots sports movement, the Kingdom is fast becoming a hub for both global and local sports. Our esteemed panellists bring a wealth of diverse experience and will dive into challenges, opportunities and best practices of the sports industry within the creative landscape.
- What differentiates sports marketing from other traditional forms of marketing in the region?
- How can marketers and advertisers effectively engage with sports fan bases? What strategies have proven successful in capturing fan loyalty and driving engagement?
- How can brands maximise their return on investment in sports sponsorships? What should they look for when selecting the right sports properties to partner with?
- Beyond mainstream sports like football and motorsports, what emerging sports or niche markets show potential for growth in Saudi Arabia? How can the Kingdom nurture these opportunities?
