Talk
TalkLocal Lessons on Winning Globally3:50 pm - 4:10 pm Sultana Ballroom
Event Details
In the last five years, the Middle East has won a whopping five Grands Prix at Cannes Lions, two Grands Prix at the One Show, a Grand Prix at Andy’s,
Event Details
In the last five years, the Middle East has won a whopping five Grands Prix at Cannes Lions, two Grands Prix at the One Show, a Grand Prix at Andy’s, a Grand Clio, an Immortal Award and several other world-beating accolades that are indicative of a new, powerful era of creativity in the region, one that is as competitive as any part of the world.
• How did this change come around? What led to this transformation?
• How to produce work that is shattering benchmarks around the world?
• The importance of diving deeper into local nuances and practices

Ali Rez
Named Creative Person of the Year twice by Campaign magazine, Ali Rez is the most awarded creative leader in the Middle East, and currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. Rez’s work has been instrumental in Impact BBDO Dubai being named the No.2 Agency In The World on the WARC report, while winning 10 different Agency of the Year accolades in 2022 for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes. Rez has won more than 900 international accolades in his career spanning four continents over 20 years, awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. He is the first jury president ever at Cannes Lions to represent the Middle East. Rez has previously spoken at Oxford University, Tedx, Cannes Lions, The US Dept of State, The Hamburg City Hall, amongst many other venues.
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