Workshop – Global Saudi: An AI-Powered Global Marketing Summit – brought to you by Google

Global Saudi: An exclusive AI-Powered Global Marketing Summit, where senior marketing leaders from Saudi Arabia’s most prominent companies and agencies will discover how AI is transforming the global marketing landscape. This summit offers a unique opportunity to learn from industry experts, explore real-world AI applications, and develop data-driven strategies for global marketing.

Session Themes:

Explore how AI is reshaping global marketing strategies, enabling brands to personalise their offerings, understand evolving consumer behaviour, and optimise campaigns
Dive deep into the power of data and analytics, and how AI enhances marketers’ ability to build global campaigns
Gain practical insights into how leading brands are leveraging AI to solve real-world marketing challenges

Who should attend:

This workshop is tailored for senior marketers responsible for global marketing campaigns within their brands, along with one agency partner from their team
8-15 years of experience
Opportunity is open to 10 marketers and their agency partners

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CMO Roundtable – powered by Bloomberg Media

The CMO Roundtable, powered by Bloomberg Media, is a gathering of CMOs from Saudi’s top brands who will come together to share insights, best practices and discuss marketing strategies related to their brands.

The Roundtable will take place during the Athar Festival in a private meeting room and insights from the Roundtable will be featured in the post Athar Festival feature in Campaign Middle East.

6 November
13:00 – 14:30
Meeting Room 1

Future CMO Academy

Prepare your senior marketers to level up and lead with confidence in this exclusive, one-day CMO Academy, designed to equip the next generation of marketing leaders with cutting-edge insights and practical tools. The Future CMO Academy Programme brought to you by Omnicom Media Group, Impact BBDO and TBWA is an immersive programme that brings together top industry minds and fosters deep learning to push boundaries, embrace innovation, and navigate the complexities of modern marketing.

Art & Culture Roundtable – powered by BLR World

The Roundtable, powered by BLR World, is a gathering of key industry players who will address an exploration of the impact that cultural projects, large and small, will have on emerging Saudi creative sectors towards 2030 and beyond. The session will be moderated by BLR World.

The Roundtable will focus on three key themes:

Amplifying the Art & Culture of KSA to create sustainable value for the future
The current value being delivered from existing arts and culture projects throughout KSA.
How to use global events such as Expo 2030 to drive a lasting appreciation of artistic innovation within KSA

The Roundtable will take place during the Athar Festival in a private meeting room and insights from the Roundtable will be featured in the post Athar Festival feature in Campaign Middle East.

5 November
17:00 – 18:00
Meeting Room 3

Get access to the Festival content, Networking Cafe, Hala Connect, Meetups, Masterclasses, Festival app, smart business card with tap-to-network NFC feature and more. Buy your Festival pass now.

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