MATERCLASSES
Masterclasses give you the chance to get curated strategic insights and best practices on subjects of your interest. Brands and agencies that are subject matter experts will host 90-minute sessions with deep-dives on specific topics.
Masterclasses are free to attend with limited spaces of only 25 per masterclass. Festival attendees can participate on a first-come first-served basis. Access to the Masterclass is free to attend for all Festival delegates. Make sure to keep track of which ones you want to attend and be there before time.
Tuesday 5 November in Meeting Room 3
- 12:00 – 13:30 Influencer Impact Masterclass by Vamp
- 14:00 – 14:30 The Official Cannes Lions Festival Digest 2024 by Cannes Lions (Further details coming soon! Stay tuned.)
- 15:00 – 16:30 Concept to Launch: Build Impactful Products by Tajalla Agency
Meet with peers from the same industry niche and like-minded individuals with a shared interest in learning.
Influencer Impact Masterclass by Vamp
Join VAMP, an industry leader in influencer marketing, for an insightful Masterclass designed for brands, marketers, influencers, and emerging talents. At the workshop, you can dive into the latest trends in influencer marketing and discover how to craft compelling content that elevates brands, personal brands, and overall business goals. Engage with industry experts, gain practical tips, and explore strategies for creating impactful campaigns that resonate with your audience to drive success. Over the past 7+ years in the region, VAMP has run successful campaigns for the likes of NEOM, M&S, L’Oreal, P&G, and Nike.
Key Outcomes:
- Strategic insights into influencer marketing trends and best practices
- Practical tips and tools for enhancing content creation and campaign success
- Networking opportunities and industry connections
Details:
- Tuesday 05 November
- Meeting Room 3
- 12:00 – 13:30
Concept to Launch: Build Impactful Products by Tajalla Creative Agency
Ready to turn your creative ideas into market-ready products? Join our masterclass and explore our 4 T’s approach (Think – Twist – Test – Transfer) for industrial product development!
This comprehensive course covers every stage of product development: starting with thinking and ideation, twisting and merging diverse concepts to create cultural or futuristic products, testing and prototyping your ideas, and transforming them into marketable and appealing products.
By the end, you’ll be equipped to turn visionary ideas into successful products.
Key Outcomes:
- Master the 4 T’s approach, equipping you with the ability to transform creative ideas into innovative and culturally relevant products
- Gain practical experience in testing and prototyping
- Transfer your prototypes into appealing, market-ready products that meet industry standards and consumer demands
Details:
- Tuesday 05 November
- Meeting Room 3
- 15:00 – 16:30
