Featuring an array of activations and installations from leading brands, startups, and creative agencies. At Hala Connect you can engage with cutting-edge technologies, immersive experiences, and connect with thought leaders who are shaping the future.

Located in the Festival Foyer, it is your go-to spot for making meaningful connections in a relaxed environment. Whether you’re grabbing a quick coffee between sessions, joining a scheduled Meetup or meeting a potential client, make sure to stop by and discover how a simple conversation can lead to your next big opportunity!

How to book a table at the Networking Cafe powered by SOCIALEYEZ

• Finalise Your Meeting Time: Confirm the date and time for your meeting.
• Visit the Networking Café: Stop by the Networking Café in the Foyer and speak with a friendly SOCIALEYEZ hostess to reserve your table.
• Connect and Meet: After securing your reservation, notify your contact and meet at your reserved table at the scheduled time!

Network like a champ, with one tap! Pick up your complimentary card with NFC enabled tap-to-network feature to easily exchange details with fellow attendees that will last during the Festival and beyond. 

Meetups offer a unique opportunity to discuss sector-specific challenges, share insights, and explore collaboration with peers. Join our Scheduled Meetups at the Networking Cafe, powered by SOCIALEYEZ, to connect with professionals and experts within your specific sector. 

Join our Scheduled Meetups at the Festival to connect with professionals and experts within your specific sector. The Meetups offer a unique opportunity to discuss sector-specific challenges, share insights, and explore collaboration with peers.   

Don’t miss the chance to engage with industry leaders and expand your professional network!

Scheduled Meetups:

Tuesday 5 November:

• 12:00 – 12:30: Women in Advertising: Aimed to foster networking, collaboration and connections  amongst women in the industry
• 14:00 – 14:30: Freelancers, consultants  or startups
• 16:00 – 16:30: Government: Creative and marketing leaders in Government or public sector  organisations

Wednesday 6 November:

• 11:00 – 11:30: Marketers: For marketers and brand managers looking to connect with peers in the region
• 12:00 – 12:30: Content Creators: Including content creators, influencers, social media managers, account managers & client services

The Athar Festival is excited to announce that it will sign an MoU with the Advertising Association UK. The MoU will mark the beginning of a long-term collaboration with our partners to facilitate relations between the advertising community in the UK and KSA. Join us as we sign the MoU live with a delegation of senior leaders in the UK advertising and marketing sector, make connections beyond the Kingdom and be a part of the milestone.

• 05 November
• 17:30 – 18:30
• Meeting Room 1

Browse. Connect. Win. It’s that simple. Our app is your compass at the Festival where you can browse fellow attendees and connect via in-app messaging. The more you explore the app, the more you win – make it to the top of the leaderboard and you could also win some fabulous prizes! 

A relaxed gathering that offers attendees a unique opportunity to connect with industry peers, thought leaders, and potential collaborators. The lunch is designed to foster meaningful conversations and relationship-building over a shared meal.

Serving as the perfect opportunity for attendees to unwind, with a backdrop of music and conversation – it’s the ideal place to gather to celebrate the festival’s kick off!