Athar Festival is a gathering for the creative marketing industry that comprises a young talent academy, a 2-day festival and an awards ceremony.  Athar Festival is Saudi Arabia’s meeting place for the creative community – it is a place to come to be inspired and to inspire; celebrating Saudi’s marketing excellence and exploring how creativity is at the forefront of Saudi’s vision for the future. As well as a reflection of Saudi creativity, the festival is an opportunity to hear from international leaders for learning, development, inspiration, and innovation.

Stay tuned for updates on registration for the 2025 edition of the Athar Festival. Subscribe to our newsletter to stay informed.

Yes, we offer discounted rates for full-time university students aged 30 and under.  However, guests booking this category must meet certain criteria and provide proof of age to avail discount. Subscribe to our newsletter to stay informed.

The festival will take place in predominantly English language, however we will have some sessions taking place in Arabic and translation services will be provided for those sessions.

The dress code is “Business Casual” or “National Dress” for the Festival and “Black Tie” or “National Dress” for the Awards Ceremony.

• Islam is the dominant religion, and visitors are expected to uphold Islamic customs and traditions
• International visitors can use their national driving licenses for driving, but adherence to local traffic regulations is necessary
• The possession or consumption of alcohol or public intoxication is prohibited and punishable by law

Stay tuned for updates on special rates for accommodation for the 2025 edition of the Athar Festival. Subscribe to our newsletter to stay informed.

We recommend making use of transport to and from the venue via the Careem or Uber app.