Aarti Bhaskaran

Aarti is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads global research & insights at Snapchat. In her role, she manages a global team to produce thought leadership to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence. Her team also manages measurement relationships with Global Media Holding companies and media partners. Aarti’s career has taken her across 4 countries and 2 continents. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada. Here she launched Canada-specific solutions to measure media performance to drive business for MediaCom’s clients. Prior to that, she was located in Singapore, where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and Friesland Campina. She received her Masters in Economics from Stella Maris College affiliated to University of Madras in India.