Alain Sykora

CEO and creative director at Gene Branding (a Wahaj Group company) Ahmed has been a passionate Saudi brand identity designer for over 15 years. He was trained as an architect and then pursued his passion and earned his Masters degree in Branding and Design Strategy from Brunel University in London in 2011. He then co-founded Onsor Mosha as the director of strategy & design for branding and led the strategic and creative development for key branding projects in the government, private, and not-for-profit sectors. After Onsor Mosha expanded into a holding 'Wahaj Group’, Ahmed is currently the CEO and Creative Director at ‘Gene,’ the group’s specialised strategic branding & design consultancy. Gene helps business and organisations define their brands and identities strategically and creatively so they could progress, transform and make a difference. Recent projects include, ‘Designed in Saudi’, ‘Giddam’, ‘Wrth ‘the royal institute for traditional arts and Gathern to name a few.