Alejandro Fischer

Alejandro Fischer has amassed over 18 years of experience in the media and advertising sector. Currently serving as the Senior Vice President of Strategy & Product Innovation at Havas Middle East, Alejandro is instrumental in integrating strategic processes and insights across all agencies within Havas Village in the MENA markets. He has been pivotal in establishing a unified process and framework for media, brand, and communications strategy. His balanced approach to brand building and performance metrics offers clients a comprehensive suite of strategic services, including data, channel, and analytics planning. Prior to his current role, Alejandro was the Regional Head of Strategy for OMD MENA. Even before that, he headed strategy at Havas Media Middle East, laying a strong foundation for his current responsibilities at Havas. Leading a specialised team of 12 in creative strategy, communications strategy, data analytics, and research, Alejandro has overseen campaigns for esteemed clients such as Emirates, Adidas, Virgin, Hyundai, Chanel, Saudi Tourism, and Dubai Tourism. His team's work has been recognised at industry-leading events like Cannes, Effies, and WARC. Alejandro takes charge of strategy across Havas’ existing clients and new business initiatives. He coordinates a unified communication approach, harmoniously integrating Media, PR, and Creative disciplines. He ensures planning consistency and creates synergies across digital specialties such as Content, CX, and Social Media. Further emphasising his multifaceted role, Alejandro also leads Havas' Data and Analytics offerings. He has spearheaded the development of tools that facilitate data-driven decision-making for both clients and the internal team, in line with his mission to forge meaningful connections between brands and consumers through effective use of data, research, and actionable insights. Alejandro is committed to fostering a culture of innovation and growth. He invests in mentoring the next generation of strategic thinkers, providing them with the essential skills and tools to navigate a competitive market landscape.