Alyza Beg

Alyza Beg, Group Chief Marketing & Communications Officer of the Easa Saleh Al Gurg Group (ESAG) oversees marketing, communications, quality, business excellence and CSR functions for the Group’s 30 businesses. She has helped transform how the Group communicates, contributing to a significant increase in corporate brand awareness and employee engagement. At ESAG, Alyza works with brands across the Group’s retail & lifestyle, consumer, industrial and trading verticals. She manages brand teams and provides strategic direction to develop customer-focused business strategies and creative campaign platforms for ESAG’s key principals to help drive growth and increase market share. Alyza was ranked one of the GCC’s top 50 Marketing & Communications Executives by Forbes Middle East.