Aws Alawamleh

Aws Alawamleh

Director of Strategy, MEA, .Monks

Driven by research and fuelled by strategy, I am a multi-disciplinary strategist who harnesses the power of data and storytelling. Over 15 years, I’ve catalysed transformation and growth for global and local brands in the MEA region. My expertise spans consumer and media research, creative marketing, brand development, digital, CX, CRM, and loyalty. I've worked with leading agencies like Yahoo!, MRM//McCann, YouGov, and currently serve as Director of Strategy for MEA at .Monks, supporting top brands like NEOM, SEVEN, Qiddiyah, and Red Sea Development. Raised in Jordan and now based in the UAE, I bring a deep cultural understanding of the MEA region. Passionate about chess, hiking, and calligraphy, I value our environment and its beautiful creatures".

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